An immersive 1000m2 plaza-like retail environment designed for the world’s leading retail trade fair, EuroShop 2017 and in spring 2018 implemented in the Vitra Retail Showroom in Vitra Campus in Weil am Rhein.

The concept was designed for affiliated companies Ansorg, Vitra and Vizona and encompasses a relaxing, Californian outdoor mall-like plaza and five different stores.

Comprising of a fashion, cosmetics, consumer electronics, and grocery store as well as a car showroom, the shops all feature a fictitious brand supported by individual products and a rich company history.